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    • Just In

    Aneet Padda Named as the New Face of Lakmē to Redefine Beauty for Gen Z

    Consumer Tech Posted on  —by Salil Urunkar

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    Aneet Padda

    Mumbai: The House of Lakmē has officially welcomed Aneet Padda as the new face of the brand, marking a significant step in redefining beauty for Gen Z.

    This collaboration highlights Lakmē’s vision of effortless, expressive, and modern beauty designed for the younger generation.

    Aneet Padda Embodies Gen Z’s Approach to Beauty

    Bollywood’s newest star, Aneet Padda, reflects the evolving beauty codes of Gen Z, where natural radiance, skin-focused formulas, and individuality take precedence over traditional notions of perfection.

    Also Read: Bharat Swagotsav: Snapdeal Launches Festive Sale from September 19

    Lakmē, with its legacy of shaping Indian beauty culture, has chosen Aneet to symbolize this generational shift.

    For Aneet Padda, minimal makeup does not mean going bare—it means choosing the right makeup to enhance authenticity. Her personal style embraces balance, subtle radiance, and creative touches that resonate with Gen Z’s preference for self-expression.

    Lakmē on Embracing a New Beauty Era

    Sunanda Khaitan, Vice President – Lakmē, said: “Lakmē has always been ahead in spotting talent and shaping beauty conversations. With Aneet, we embrace the shift from high-coverage perfection to effortless, expressive, and modern makeup that aligns with Gen Z.”

    Also Read: K-Beauty Startups Poised for Global Scale After USD 4.9M Early 2025 Funding Round

    Expressing her excitement, Aneet Padda said: “For me, makeup is never about covering up – it’s about showing who you are. I love makeup that feels effortless yet makes a statement, and Lakmē’s philosophy reflects that balance. I’m thrilled to partner with a brand that inspires creativity and encourages women to experiment with confidence.”

    With Aneet Padda as its new face, Lakmē strengthens its position as a leading beauty brand shaping the future of Indian beauty, championing individuality, creativity, and self-expression for a new generation.

    Author

    • Salil Urunkar

      Salil Urunkar is a senior journalist and the editorial mind behind Sahyadri Startups. With years of experience covering Pune’s entrepreneurial rise, he’s passionate about telling the real stories of founders, disruptors, and game-changers.

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