Mumbai: The House of Lakmē has officially welcomed Aneet Padda as the new face of the brand, marking a significant step in redefining beauty for Gen Z.
This collaboration highlights Lakmē’s vision of effortless, expressive, and modern beauty designed for the younger generation.
Aneet Padda Embodies Gen Z’s Approach to Beauty
Bollywood’s newest star, Aneet Padda, reflects the evolving beauty codes of Gen Z, where natural radiance, skin-focused formulas, and individuality take precedence over traditional notions of perfection.
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Lakmē, with its legacy of shaping Indian beauty culture, has chosen Aneet to symbolize this generational shift.
For Aneet Padda, minimal makeup does not mean going bare—it means choosing the right makeup to enhance authenticity. Her personal style embraces balance, subtle radiance, and creative touches that resonate with Gen Z’s preference for self-expression.
Lakmē on Embracing a New Beauty Era
Sunanda Khaitan, Vice President – Lakmē, said: “Lakmē has always been ahead in spotting talent and shaping beauty conversations. With Aneet, we embrace the shift from high-coverage perfection to effortless, expressive, and modern makeup that aligns with Gen Z.”
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Expressing her excitement, Aneet Padda said: “For me, makeup is never about covering up – it’s about showing who you are. I love makeup that feels effortless yet makes a statement, and Lakmē’s philosophy reflects that balance. I’m thrilled to partner with a brand that inspires creativity and encourages women to experiment with confidence.”
With Aneet Padda as its new face, Lakmē strengthens its position as a leading beauty brand shaping the future of Indian beauty, championing individuality, creativity, and self-expression for a new generation.
